Price cuts come next year probably. There is also something called perceived value. If they lower the price below or on par with the Wii when it first launched, people would think that they are equal in power. Also, people will think that the PS3 is much better than the Xbox 360. You cant depreciate the value of your system too quickly. Also, they had virtually no casual games last year to appeal to casuals. It would only have cost them money without much benefits from the casuals that the Wii appealed too.







