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From my perspective, if Microsoft truely wanted to have the largest marketshare this generation they would have cut the price of the XBox 360 Priemium to $300 before the Wii and PS3 launched, and would now have the console at $250 ... The fact that Microsoft has had the XBox 360 on the market for over 2 years, with only a $50 price reduction, and no (real) budget game library really negates any benefit they got from launching the system early.