EA was best. Dead Space and Crysis are awesome games.
Ubisoft had pretty lengthy videos for Assassin's Creed and Ghost Recon which showed some good story and gameplay, most videos don't show both all too well but they expanded the videos well.
MS, the good stuff felt rushed and were all pretty predictable, another Halo, another Gears, another CoD, all very established franchises which all look the same.







