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Bodhesatva said:

There is no concrete proof to verify this, but there is so much anecdotal and partial evidence: the GTA IV situation, where they managed to not only secure a day-and-date simultaneous release, but also to secure exclusive content; the Guitar Hero and Madden ads, which prominently displayed the Xbox360 logo and managed to help secure the Xbox360 as THE Madden-system of choice for the generation; the system bundles with third party software such as Marvel: Ultimate Alliance, and even this recent public event in Japan:

 

 

You say this as if MS is the only game company guilty of this.  Have you seen the Assassin's Creed or CoD4 commercials?  There's the Sony 'Ding!' at the beginning, then gameplay, then a flash of the logo, and a guy's voice that says "Playstation 3".  It doesn't say 'only for--' but it doesn't even show the logo for MS.