Bodhesatva said: All of the different major companies in gaming have their strengths and weaknesses, and one strength that's definitely in Microsoft's corner is their ability to associate and negotiate it with outside companies: in the case of gaming, that means third party publishers. I think their strength in this area is virtually unparralleled. There is no concrete proof to verify this, but there is so much anecdotal and partial evidence: the GTA IV situation, where they managed to not only secure a day-and-date simultaneous release, but also to secure exclusive content; the Guitar Hero and Madden ads, which prominently displayed the Xbox360 logo and managed to help secure the Xbox360 as THE Madden-system of choice for the generation; the system bundles with third party software such as Marvel: Ultimate Alliance, and even this recent public event in Japan: http://vgchartz.com/forum/thread.php?id=12233&start=0#end
Any comments or criticism? Just as Nintendo has thrived off its strength in innovation, I think Microsoft's surge in popularity and support is a direct result of their extreme hard work in getting third parties aboard. |
I agree. I think their other big success is that they've managed PR their way through the image that they garnered from Windows - I think especially this generation, fewer people think of the 360 as as much of a product of an arrogant behemoth with way more money than scruples.