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Lets think about how MS makes money in videogames.

selling hardware? no

3D TV's? no

online subscriptions? yes

MS will probably make more money if they get bonus of 1 million new xbox live members to sign up due to a new service than they would by selling 1 million new 360's due to a slim model.

Its not dramatic, but it works for them. They of course need to have announements which helps keep 360 sales up in its 5th year, but I wouldn't expect anything dramatic.