It's official: Playstation 4 is coming in a week

[Scruff7]

I hope this is a good firmware update, but Sony is going to have to be careful not to cause confusion

Will this make people ask if their PS3 is now outdated if they start banging on about a PS4? you don't want to cause confusion.

Saying that, i do think that advert is too good to be a fake, there's something to it. I'm guessing its about 3D, and new firmware, not actually a PS4.

My view is that Sony learnt a lot from last year and all the leaks, they probably brought in some heavy hitting PR and security experts to manage information loss.

so they've pulled a Kansas City Shuffle - got everyone looking right (at Killzone 3, LBP2, etc) and they've gone right (huge new firmware update and price cut) and surprised everyone.