Jack Trentton comments on Activisions PS360 pricing comments.

[Renar]

crumas2 said:
All Tretton had to say was "we're getting the price of the console down as quickly as we can, but we have to balance the reductions with our cost to build. Price reductions will come in time as our costs go down."

Simple. Doesn't say they *won't* drop the price to $199 in 2 years. Doesn't say they *will* drop the price to $199 in 2 years. It just says they want to be as competitive hardware-wise and supportive software-wise as they can be.

It wasn't productive to go on a rant against someone in charge at a large 3rd-party publisher... and I doubt it improved his reputation in the industry.

I work around a number of executives at a fortune 100 company, and this sort of emotional outburst just doesn't seem to fit with what's expected of people at that level.

I agree, crumas.  That would have been a much better way of saying it, and less insulting.

The way Tretton put it of $199 being impossible, leaves it implying that a higher amount, like $299, is unlikely as well.  And don't think that Activision would interpert it that way, they are human like the rest of us, who rationalize our emotional beliefs when we can.

And if they believe Sony can't get the price down, then Activision's estimates of future PS3 sales will be lowered.  Leading to more re-allocation of resources to Wii and X360 based on those lowered expections of PS3.