Sony revealing games pre-E3 just damage control?

[jarrod]

psrock said:

ZenfoldorVGI said:

Without surprises, you don't win E3, so I would try to avoid early announcements next time, if I were sony.

Surprises like 3DS, NATAL, Zelda which many have said will be the biggest reason either Nintendo or MS will will E3?

We've yet to actually see Zelda, 3DS or Natal's games.  Unlike Move, KZ3, LBP2, etc...