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Galaki said:

The one with the most money wins.

Since it's now legal for big corp to donate any amount they want, I think whoever most corrupt will win next. Or the following term to give time for absolute corporate corruption to take effect.

 

An unappealing candidate has never won because they had more money, but more appealing candidates tend to be more successful at fundraising. Or to put it another way, just because having more money is correlated to being a more successful candidate doesn’t mean that having more money makes you a more successful candidate.