He has a talent... for milking kiddy girls with bad music.
Neither singing nor playing an instrument are a talent. They can be but then it's another level entirely. Neither is actually writing generic music (though admitedly if you'd doing it without theoretical knowledge, it takes having an affinity for it). As for writing the lyrics to it... um, his are awful.
It's how the pop industry works indeed, and it doesn't work based on musical talent.







