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Lol, yeah i heard about this. i dont see M$ supporting this anytime soon for obvious reasons. but i think that it could potentially be a powerhouse, especailly with the advent of 3D tv, but i think that it will happen... just not now, theres probabily millions to be made in this deal. although i dont think its the right way for Sony or M$ to go at the moment because neither have won the console war yet this type of branding could damage the console's image.