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Dude its not a big deal, I actually support it (even though I currently buy about half my games used). Here's how it breaks down:

 

Game Stores: Lose big time, because used game sales are a huge part of their profit.

Consumers: Lose, because we have to pay an extra $5-$10 (or slightly more) to buy the game new instead of used

Developers/Publishers: Win because they make the money that they would normally lose on each used game sale.

 

So yeah consumers get screwed out of a few extra bucks but guess what? By buying new we're supporting the developers we like and by giving them extra money it means they will be more willing to make both sequels and new IP's since they can make more money. I support this fully. I would also support digital distribution because that would eliminate the used game market. "Oh but with digital distribution we can't return games when we finish them", well fear not because hopefully we can rent games via download and that money will be split up between the dev/publisher and the console company.