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I'll take this opportunity to again offer Sony my services as a PR hack. I know I have no formal training, and I dislike Sony and hate the PS3, but if given the chance I will make Sony's PR infinitely more effective and infinitely less buffoonish. Especially given that I will do it for less than half of what they pay Tretton the value added to Sony's PR would be infinite. Sony should seriously consider how great that will work as a lead into fessing up to the fact that they won't be shipping or selling or whatever 11 million PS3's this year.