fighter on 29 May 2010
Shareholders should consider what Xbox and Live do for the mother brand and the possibilities ahead :
Xbox & Live reach an audience quite different from that of their usual products and it's actually getting that new audience a very different image of itself (and so much more fun)
As for the possibilities ahead : PCs are still something individuals use, while the Xbox aims to be found in the living room for all to enjoy. Integrating common functionalities among windows and xbox environments such as instant webcam coms, content exchange, and standardization of both interfaces would be long-lasting lock-ins.
