drkohler said:
..and in the real world, this was one of the reasons for heavy losses Sony incurred last fiscal year. Had you actually followed the laptop market, you'd have seen how Sony had to write off probably $200-$400mio on their way overpriced Vaio inventory to get it selling again (Sony laptops were dead paperweights in European shops due to being $200-$500 more expensive than equivalent competitor products. And, coincidentally, the laptop stuff was integrated into the Entertainment division at exactly that time...). |
I don't think so. I'd do some more digging but I don't care about this subject all that much. All I know is that even if they have to cut their profit margins a great deal, the sales boost surely would have made up for it. After all, highly increased sales at smaller profit margins is much better than no sales at extremely high profit margins. I doubt they took losses on the laptops because like you said they were already way overpriced and the component/material cost to them would be the same as all other manufacturers. They should be able to sell for similar pricing to other similar speced machines and still profit a bit. 
