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DD is not really a solution for piracy. As far as I know DLC is pirated on all of the hacked consoles (except maybe DSi games, haven't heard about those).
Design of the device will have to take care of not being hacked, not being hacked too early or having significant drawbacks if hacked.

And price point will need to be way better than $10 off, if that's $10 off the now regular $40. People have shown plenty of support for DD, all around PC, retail games DLC, complete smaller/indie games, iPhone, but apart from the PC (and yeah, a lot of people just wait for deals from Steam), the price range is considerably lower.

A big name game, one with a loyal fanbase or at least with stellar reviews might do well for $30 DD. The rest needs to go lower because nobody likes taking stupid risks in today's oversaturated market. Demos also need to be made compulsory.