Melissa on 17 December 2007
I skimmed through, so please forgive me if I'm repeating, but certain markets rely more on distribution than popularity. I travel a lot, and I've seen electronics stores with an entire wall devoted to Playstation products, but only a single Wii box in their window representing all non-Sony products. With smaller markets, it's more difficult to justify penetration, so a company that can't be assured at least X percent saturation won't put too much effort. Risk and return.
I'm not familiar with Spain's market specifically, but I would assume that the further forward in time we go, the closer Spain will match worldwide trends. Not to say that this move will necessarily be considerably closer, but that's the direction it will take.
