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"The game sold on brand," the point people keep repeating is wrong becasue it is irrelevent to Final Fantasy (one of the few special cases out there).  When bad games sell on brand they usually die, games that sell on brand have less "sequals." You could say FF 2-5 sold on brand but past that, a franshise is established as good, bad, or dead (poor sales, decline).

Most importantly, the average total sales of each FF is 5mil. The fact that a game with this many "sequals" can constantly sell this amount proves that this game does not sell more becasue it is of that brand, but that the same people are willing to try the next installment.

FF7, 8, and 10 sold over the average because of overhyped fanboys and the usual.

 

I also disagree that FF13 failed in Japan, every 2 out of 5 owners of PS3 is Japan bought a copy. I believe the people who imported was a very small % of that. Now what really needs to be asked here is how the PS3 HW sales affected the game. FF13 is the best selling PS3 game in Japan and unless v13 can top it, I don't see any other game that can besides GT5.

As for the 360 hurting the overall sales of FF13, I disagree. Most or half of the people who bought it on 360 own a PS3 or would have bought a PS3 to play it (amoung other factors to convice that person to buy in). These sales + the PS3 fanboys who would have bought it because its a PS3 exclusive, or because of the "quality is better as exclusive" + those who own both system = about the same in total across both platforms.