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At least in my case, cost has something to do with it but is more about perceived value to me. I would not get enough enjoyment out of the PS3 for it to be worth $300 to me. If the Wii was $300 and I didn't have one yet, I would have no problem getting it. So that is why I will wait for (several) price drops on the PS3 before getting one. So is somewhat about money, but not necessarily in the not being able to afford it sense.