| MikeB said: @ TWRoO I think they wanted to highlight the strong (already anticipated) performance of Halo 3 that quarter and mislead people with their headstart advantage for the US, claiming record after record (which is not that honest, as the attach rate always goes up in course of time if there is a normal amount of software sold and thus for example the PS2 and various other systems show a higher attach rate), including some with a short lifespan. The CD32 for example had a high attach rate in the UK because its company bankrupted yet games continued to be produced by 3rd parties. They can't claim a 8.8 attach rate in combination with worldwide shipments, without specificing where they are introducing their bias like they did in that report. So I think Microsoft's latest figures are accurate. The NPD results were probably painting a nicer picture than the worldwide data would have shown, hence they used that instead considering the release of Halo. |
It was nothing to do with that quarter.
For the first 2 or 3 quarters of the X360s life the slides didn't give any figures, but said stuff like "excellent attach ratios for peripherals and software" then (before Halo 3) they started giving the current NPD attach ratio every quarter, each one stating it was from NPD until about 4-5 quarters ago, the only thing that has changed since then is they dropped the bit claiming it was from NPD.
And I don't know what you mean by "8.8 attach rate in combination with worldwide shipments".... they don't give out software shipment figures anywhere so there is nothing wrong about it. Ah hang on, you mean they shouldn't give an attach ratio out that has little to do with hardware shipment figures yes? if so then remember those slides are NOT the fiscal reports, they are simply information for investors, MS doesn't claim they are directly related. And the actual fiscal reports mention no software figues (sales or shipments) at all, only going as far as "increased software sales during the quarter" or something like that.
