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kowenicki said:
yum123 said:
its under $10 they said they hope to make double digit profit by the end of the year so that implies there only makinfg very small amounts and if you think theres a price cut coming get real why would sony even think a bout that if they just started making profit there wont be a price cut until at least holidays 2011


this is what I read too... from sony themselves.

also... the euro collapsing against the yen may well have just wiped this profit out again.

it could be very possible.another possiblity is that they could be making from their more expensive pricing in UK

 

they were reported to be making profit of under $10 in the 1st quarter JAN-MAR from the existing units.Plus they hoped to profit more by further reductions

 

one of which is RSX induction MAY 2010

 

also they were making profit in JAPAN for a long time now and because of the YEN,it was cheaper inside the country but JAPAN profits were too less.