Square Enix: “Only Macho Protagonists Work in the West”

[deskpro2k3]

SE decided to advertise FFXIII box art like this in NA and Europe(i think).

you can clearly see Lightning showing off her happy parts. You can even see more on the 360 box art.

Ofcoz there is nothing wrong with it, but don't you see what they are trying to do?