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kowenicki said:
yum123 said:
its under $10 they said they hope to make double digit profit by the end of the year so that implies there only makinfg very small amounts and if you think theres a price cut coming get real why would sony even think a bout that if they just started making profit there wont be a price cut until at least holidays 2011


this is what I read too... from sony themselves.

also... the euro collapsing against the yen may well have just wiped this profit out again.

Note when industry execs talk about those things, they _always_ mean %, not actual $ and c. So when the Sony exec mentioned entering double digit profits, this translates to roughly $25-$30. Since they are currently (well?) below double digit, we can estimate Sony gets about $5-$15 at this time. With currencies going down the drain, kowenicki is very probably right.