Kasz216 on 17 December 2007
finalsquall said:
It's more thanthe name... It's the quality, games, multimedia, entertainment. People are not that dumb that they rely on a name sake. I'm sure people research before they buy a product. |
You'd be surprised. More people research thanks to the ease of use and spread of the interent. But in reality the number of people who research before they buy are still in the vast minority. In fact, researching the product and brand name are polar opposites. Those that are brand name loyal do not research their product. It likely is mostly brand loyalty honestly, as people in America are actually more likely to do research.