Community interaction with normal people. There are more normal people that play consoles online than PC gamers. When I say normal, I mean the average Joe that you see in everyday life. Most people are intimidated by PC gamers, becuase they are th3 l33t...
Universiality of your online identity. M$ did it smart, with making your hotmail attached to everything M$ related. They intigrated gamertags with th arrival of the XBL on 360. Even though this itself is free for all users, the moneys that gold members pay to go online, to play Halo before most likely, and now COD, is used to fund the building and maintaining of this infrustructure.
Now that you have a hotmail account, guess what bitches, you now have a gamertag, zune card, windows mobile account, and whatever digital rights cross intigrated with it.. we are taking over your life, deal with it...
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