How much of a challenge do you think it will be to sell the Move? It seems that the casual audience all have a Wii already, and the hardcore are not interested in motion-based gaming. That's where I think Move is very different. Nintendo did a great job with a motion control experience, but that's all they did. With Move, it's another functionality for PS3. PS3 is already becoming the machine of choice for families because of all the other applications, and we've talked a lot in the past about the fact that Wii didn't suit core games, like Zelda, and so on. But Move really enhances the core gaming experience as well as opening it up to more social experiences. Also, Bond University's study by Jeff Brand shows that something like 40 per cent of homes have dual console ownership. So we think all the foundation that Wii has built out there is great for us because people can now step up to PS3 and PlayTV and movie downloads, all this stuff, and they can also get a social gaming experience with PlayStation Move. You mentioned sales in your presentation earlier, were you comparing PS3 sales to 360, or also Wii? In the first three or four months of 2010, we were definitely outselling Xbox, and by margins of one-and-a-half or two-to-one. And we definitely closed the gap, exceeding sales of Wii. So we've seen a major change. Wii has done very well, being in over 20 million homes (worldwide) but after you reach a certain number you're going to slow down. PlayStation 3 had a late start but with slim and the new price point we really have the momentum now with PS3. And with all this innovation and the user experiences that we are delivering, we're very confident that in 2010 we will start exceeding our competitors. |
There are a lot of other good tidbits of info about sales data as well like this part where Sony says ‘’we're very confident that in 2010 we will start exceeding our competitors.’’
