1. Keep all the extranious crap out of the base model. Either charge extra or release a stand which has all the funky extra features like wireless HD transmission etc but keep this at no more than $100 greater than the base price.
2. Work with other TV and accessory manufacturers and use open standards. Google TV or MS Live TV or other will eat your lunch if 80% of the market goes one way whilst you go the other. PSN is a fine network but there are bigger ones out there and to the biggest go the majority of the spoils.
3. Introduce relevant and cool technology like 3D glasses with the display printed onto the inside to open up new markets and new ways to enjoy content.
4. All media content should be portable to and from the PS4 and all content bought on the PSN service should work on the majority of all devices without issue, I.E. DRM. Also content bought in one place should work in all places. If I have a Toshiba laptop I should be able to log into PSN and watch anything I bought from the store anywhere I can get enough bandwidth to do so.
5. Games are still the primary focus so no more than $399 at launch please.
6. Don't forget there are other markets like education, health etc and work with both a wide spectrum and large numbers overall of other providers. Furthermore don't neglect the idea of an application store ontop of a game store. Let others come in and use the console in interesting and market relevant ways as well, don't try to hog the limelight on everything.
7. Consumers don't like to wait. The PS3 has been the worst offender for stupid U.I and business decisions in relation to content updates, patches, compulsary installs and the time it takes to load a game. People should be able to be playing a game of their choosing within 30s of hitting the start button at least 75% of the time. If people have to wait you're doing it wrong.
Tease.
