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WarmachineX said:
its 2 strikes and your out in the gaming biz. If sony does poorly with the next one they're gone. I also EXTREMELY doubt the ps3 will be around as long as the ps2 for 2 reasons: technology is way better than it was then so its easier to whip out a new one and second, the ps2 was extremely successful, the ps3 was a flop.

This.  I wouldn't call the PS3 a flop though, as it has sold more than any last place console so far.  I would merely say that the 10 year plan only applies if you have the leading console in sales.  It's the retailers that control the lifespan of the consoles.  If they can still sell tons of software without sacrificing shelf space, they'll do it.  This is why they keep the top console from the previous gen for a few years into the new generation, because it has the most software selling potential.