You don't understand. That 14.5 million we are talking about is the 11 million they are talking about here.
The 11 million you are talking about is a made up number that you are making up because you don't understand the facts.
14.5 million sold to retailers is their ONLY goal. To get 14.5 million to reatilers, they'll likely have to sell 12.5-13 million. I can't see them being able to stuff the channel harder.








