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You have to look at the company as a whole.

PS3 - Made to Push Blueray and it SUCCEEDED at that.

PS2- Made to Push DVD and it SUCCEEDED at that.

Sony is not Nintendo (Gaming Company)
Sony is not Microsoft (Software company)
Sony is an Entertainment Company (Hardware, Movie Studio, Music Studio)

You really cannot compare the 3. (Sony is closest to MS however, using the gaming part of the company to push other parts of your company)

The PS3 will be around for awhile. Selling a Blueray, 3D enabled system that has internet access? Should be able to stick around for a good bit, even after PS4 is released.