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It's nothing to do with pushing hardware.

It's the fact that when GTAIV began development and suchlike, neither the 360 or PS3 were out and everyone expected the PS3 to do what the PS2 did. Sony did have GTA exclusivity in contracts (I remember reading about how they 'dodged' the contract to port them to Xbox as a double pack or something).

Microsoft put up the money for them to bail the contract I guess, and Agent was somewhere in those negotiations. However L.A.Noire was originally a Sony property from what I've read and Take2 owe them for that so Agent could be tied up in that too some where *shrug*.