I think theres one key stat in the article - while it's true that piracy is very much predominant in a small minority of users downloading more games then they have lifetime income - which leads to them suggesting the 10% accounting for 90% type statistics...
They've not accounted for how much PC is suffering from ' the average consumer' downloading a few games a year but not filling their hard drive with stuff they don't need. This is a back of the envelope calculation, but the average Xbox 360 owner buys less then 3 games a year. Until we know how many '3 games a year' type consumers are simply pirating 3 games a year instead of spending $150 we'll never know how much money is lost to piracy.
The problem is a game company will see a HUGE % of their total sales being pirated so will simply spout the 80% of our games potential sales were pirated. The other side will go on about the stats being spiked by a small minority. When the truth is the figure is somewhere in the middle and no one seems impartial enough to do a study on it.
That's my take anyway on the 'stats' behind it all...
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