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In Latin America, where games are really expensive, most people cannot afford their whole salary to get a console, or a quarter of it to get a new game. The same happens in african and some asian countries. Therefore, piracy is the only mean to enjoy games.
As an example, a PS3 in Argentina costs almost U$S 500, and Wii and X360 are around 400, but when I got my Wii, two years ago, I had to pay U$S 700.
Partially, I blame Nintendo, Sony and Microsoft for this situation. They never cared for a market that is avid for games. If they made consoles and sell them cheaper somehow in our countries, I know lots of people would rather buy originals.
I know lots of guys in Argentina who bought a PS3 to play originals because of brand fidelity, when they can get a chipped X360 for less money.