Actually that sounds exactly what Nintendo did and Sega did in the 80's -90's
The seal is often confused with actual quality of games,it wasn't. It was to keep out unofficial games on the system and must go through Nintendo first then be licensed. Sega soon followed but also rated in house.
When ESRB was proposed Sega tried to argue in court and so did Nintendo why they didn't need it.
Apple should follow the same rules as anyone if they ever want to be considered in the same playing feild as Nintendo,Sony,MS. Jobs has already thrown up the fighting words against PSP and DS. No one is taking him very serious yet.
Until they follow the same track everyone else does,he can keep his little silly iphone/ipad games that are fun for 10 min breaks.
