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I'm still going with "Sony's and Square-Enix's masterplan/conspiracy".
1- Let MS buy rights to FFXIII.
2- Let MS do what they always do --> advertising the sh!t out of the newly "bought" ex-exclusive.
3- Resulting in higher sales --> the PS3-sales couldn't get anymore higher (after the Slim release and with shortages) so they needed to expand with help of someone else and MS eager as always to buy an exclusive took the bait.
4- More people got caught in the "Fabula Nova Crystallis"-project.

Ultimate goal: getting more people wanting to play the rest of the games which will remain exclusive to PS3 and PSP. Therefor they have to buy one or both of the platforms in order to play.
When Final Fantasy vs XIII apears Sony will be earning money on each PS3 sold.