Why have ff13 sales gone up in others for 2 weeks in a row?

[AkibaFan]

i checkd uk gfk site (I use it to see music & games sale in uk). u can go to adjust chrt setting and see wht chrt is for games sold at full price, not counting discount. ff13 went up places in tht chrt too. ws ther advertising in football matches last week??