As I understand it, participation in the ESRB is voluntary.
Since I'm pro-indie game development, I say ESRB ratings should in no way be mandatory for games in Apple's App Store.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







