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Personally though I think it is more about not losing existing customers who might otherwise buy a Wii and stop buying PS3 games.
Less than $100 + the price of a PS3 is still twice the price of a Wii. Even with a $350 Move bundle its quite a significant hike for a console which doesn't come with Wii Fit, Mario Kart, New Super Mario Bros, Wii Sports Resort, Wii Sports or also known as this generations cadre of 20M+ selling games. The Wiis value is made by the software and Sony are starting from zero here and they are unable to tap the true source of value for the Wii which is the Nintendo first and second party. So on two counts its coming out with a poor value proposition in both absolute price and the value of the software library to use the interface.
Anyhow, since they already invested in the hardware, why wouldn't they invest in the software? Also, with the Move being very similar to the Wii Motion+, I expect to see a lot of 3rd-party Wii ports on the PS3 to fill that void.
If Sony was just able to release a Wii emulator, they'd be set :) Either that or just copy the Wii's successful games :)
Marginal is relative to the Wii. Also a lot of the possibly great Move titles like Killzone 3 and MLB 2011 are slated for 2011 which doesn't help the system too much this holiday season in garnering critical momentum. They can't simply copy Nintendo because they don't share the same value system which led to the creation of those games and most people who truely liked the Nintendo games have already bought a Wii, this leaves very little of the market open to the idea of buying a $350 system to play games they have already played simply because they are prettier.
Tease.
