I think they have to take a 2 pronged approach.
1. Aim it for casual players. Bring out games like Wii sports make it fun for alll the family. Advertise it as a blu-ray player too (as they do), free internet gaming etc. These extra features will possibly persuade casual players to get it over the Wii. They could bundle it with the latest kids movie on BD too.
2. For hardcore gamers they need to convince people that its a better experience playing with move than a standard controller. They would need to bring out games that utilise the move within hardcore games that cannot be performed with dualshock.
I personally dont believe that it'll work or appeal for hardcore gamers/games. When i play I might play up to 5-6 hours at a time. I wouldn't play that long standing up and moving around, I'd probably switch back to the Dualshock. Might get the move for Tiger Woods though...
This is not an exit.
