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Planned isn't the word I would use. They probably were planning on implementation of the new chip for a few months prior (to be carried out in their next fiscal year), so they probably made just enough to meet their 13 mil prediction. However, they didn't expect to have the huge demand that they saw around the Holiday season, hence the shortages. But with this new chip, as well as the PS3 being profitable, Sony is going to be pumping out plenty of PS3's for everyone.