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outlawauron said:

Of course, but those costs seem quite exagerrated. I mean, there's no way a small box containg hundreds of cards (there's very slim and there is no packaging on them) would cost that much. I know Sony probably loses a little bit of money on the cards, but I has to be a miniscule amount (same with XBLA and WW stuff)

 

Although, discounting on the cards would come at a retailers loss.

You have to factor in storage space for the cards, materials, shipping, and the machines that make them. None of these are going to cost a trivial amount of money, although over enough cards it would be. The cards don't mystically appear in the box. You have to use employees, machinery, and warehouse space that could be used elsewhere, or not at all and that factors into the cost of the card itself for Sony. This is not a typical situation where they can pass the cost onto the consumer. Each card is worth a set amount that will not vary. Any and all costs represent money lost.



Starcraft 2 ID: Gnizmo 229