thelifatree on 28 April 2010
| NiKKoM said: It's brand value.. it's for us marketing people... PS3 still suffer from the bad name from the last few years.. but it went up with like 25% .. Xbox360 actually went down 1%.. but the Wii is still rising with +21%.. DS went down 19%.. its not about making money.. it's about Brand Salience, Awareness, experience, image, identity, extension, loyalty and more... the Wii is just an amazing brand... did everything right.. good price, ads, market to more people, etc 360 is also doing good.. PS3 had a bad start with alienating commercials, ads focusing on a small market, high price etc.. thats why it's low.. but it's going up and will continue to rise the next years.. |
I think you're answer is correct as that actually makes sense.
@other people besides NiKKoM What the article means is vague and I don't care to investigate. As, also if you counting profits of xbox live. Wouldn't it be useful to count 25% of the Blu-Ray Royalties as Sony own's about that much of the Blu-Ray IP with Panasonic, Pioneer, and Warner. As that's part of what Sony Banked the PS3 on (and that strategy kinda failed with screwing up the playstation brand, but securing some royalties for the next I don't know how many years).
