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matt247 said:
Is this the earliest a commercial has ran before the game came out?

You mean only six days before the advertised product comes out?

It's clearly an ad for the beta/ODST /XBLive and the Xbox 360 brand.  It says it clearly.  Yes, it produces early awareness for Reach, but it has a reason for being out now.

I believe the first Halo 3 TV ad aired on Monday night football nearly a year before release - the Starry Night trailer?  I think it was December 6-ish the prior year?



Can't we all just get along and play our games in peace?