Apple has gotten FAT off ipods and iphones,...that's all that matters. Others are trying to play catch-up, like WinMo 7 and Android, but it's going to be tough. I don't think Apple is going to rest on their laurels like Sony did with consoles, but we will see what kind of reception WinMo7 receives this fall. The same thing goes for the HP Slate and other tablets...Apple jumped the market, and HP Slate is going to have to offer some serious benefits over the gzallion apps for "i" brands.