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Also, it occurs to me that, to some degree, we are using "art" in this case in a way that does not hold with the public understanding of the word, which is part of why this is causing such a furor.

The way we are using "art" might be more popularly referred to as "fine art," which betrays several false assumptions in Ebert's (and our own) language usage. I think that, to a degree, part of the problem here might be a lack of communication.