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I don't think MS gives a sh%t if when all is said and done they finish this gen in "3rd" place by a some few millions (and this gen doesn't end when a new product is released, this gen ends when a new product TAKES LEADERSHIP IN SALES, that's how I see because that's WHAT MATTERS). Microsoft already accomplished a lot this gen, finishing "2nd" in WORLDWIDE installed base numbers is just a plus. It's almost a given they will finish 2nd in USA-EU sales, and that matters to them a lot more than looking a the WW picture where Japan is just a tiny market (for MS).