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Scoobes said:
So many different reasons:

- Nintendo create games by concentrating and nailing the gameplay and game mechanics first to ensure they're easily accessible to a large audience. Everything else is secondary.
- Reusing well-known and popular characters for the past 20 yrs. Everyone knows Mario and Yoshi etc. so why not use them to sell a game in another genre?
- Linked to the last point, superb advertising and marketing.
- Not over-saturating your franchises with too many titles in too short space of time. Unlike Call of Duty and other franchises, you don't get that many Mario, Zelda, Kart, Smash Bros. games in a gen and Nintendo let the games sell for as long as possible.
- Linked to the first point: the games are targeted at the largest demographic possible meaning a much larger customer base.

What?  There are way more mario games than Call of Duty games.  I would be willing to bet that there are more mario games this gen than CoD has in its entire history.  I could be wrong, if I am, I'm sure the number is very close.

OT:  The Wii has done a great job of appealing to people who didn't play games in previous gens, while still appealing to traditional gamers.  They marketed the Wii as a console for the whole family where the PS3 & 360 are marketed mainly for the hardcore audience (at least in my region).  I don't think the games are any more fun on the Wii than any other console, but it is a different kind of fun, a kind of fun that, at least until Natal & Move, is not available on the other systems.

Also don't overlook the fact that the games are cheaper than the HD consoles.  This is not a overwhelmingly huge factor, but with the way the economy has been for this gen it certainly helps.