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milkyjoe said:
Some companies just have a magic ability to make appealing products. Sure they have their bad days as well, but you don't last as long as Nintendo have without having something special.

It's like asking 'how do Disney do it time after time?'

This one is on the right track. Follow that lead milky, and you will find the answer. Disney is more blatant about its strategy, but the two are the same.

Here's a hint, it's about convincing the audience that it really is magic. Now, think about it abstractly... if Disney and Nintendo never existed, would the same kind of product exist? The answer is yes. It would be slightly different, but it wouldn't appear different, it would appear the way we now see disney or nintendo.