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Perhaps someone here could give some better insight into this, but how much of the demand is increase by the fact that Nintendo has not met it?

I mean, there is speculation here that Nintendo could have moved two times as many consoles already, but I've never seen anything that really estimates actual demand. Let's assume that Nintendo is currently running at say 95% of demand, does that lacking 5% actually increase demand so when Nintendo does step up production, they move back onto the 95% mark.

I'm not suggesting that this is what Nintendo is doing, but it would have to be something that Nintendo has to factor in. No marketing beats the 'must have but hard to obtain' marketing that really drives people to purchasing.